16/10/2024

More Than Achievements: Celebrating Those Who Choose Kindness

We live in a world where performance often takes center stage, while kindness, empathy, and compassion are what truly leave a lasting impact. In a world where we can be anything, why not choose to be kind?

For us sports enthusiasts, the past days have been marked by tragic losses. Swedish football coach Sven-Göran Eriksson passed away after a period of illness, and then hockey star Johnny Gaudreau tragically died. But isn’t there something that stands out, and doesn’t it feel a little different this time?

Both made a huge impact on their respective sports through their performances. Svennis broke new ground and achieved success that few other coaches in the world could match. Johnny Gaudreau mesmerized crowds wherever he played and was nicknamed "Johnny Hockey" for a well-deserved reason. But these are things mentioned in passing and, just like here, dealt with at the outset.

What now comes to the forefront, washing over us, are the stories about who they were as people. They were loved, not because they were good at what they did, but because they were good human beings. Based on what we are learning about them now, they were individuals guided by their hearts, by kindness, and by positivity.

During the Calgary Flames' memorial ceremony for Johnny Hockey, Swedish team captain Mikael Backlund, or "Backs" as Johnny called him, spoke. He told of a joy-bringer who took life and hockey in stride. How Johnny, in tough times, would say: "Come on Backs, it's just hockey."

At the same time, a video is being shared from a meeting where one of the world's best footballers, Alessandro Nesta, talks about Svennis and his influence. He didn’t highlight the training sessions where he learned to play better, or the tactical discussions that enhanced his understanding of the sport. Instead, he talked about how Svennis made him a better person. By treating Nesta well, Svennis made him perform even better, and through this, Nesta learned to do the same for others.

When well-known people pass away, it naturally causes a stir. Stories and tributes spread. But I sense there’s something a bit more this time, that it’s reached another level. I want to believe it has to do with how they were as people.

Of course, we should continue to honor, elevate, and celebrate those who achieve extraordinary things. But most of all, we should raise up those who are genuinely good human beings.

LIWLIG invests in film – expanding its in-house film department for the future of brand experiences

10/9/2025

LIWLIG expands its in-house film department, making film a natural part of events, campaigns, and digital platforms – strengthening its role as a full-service partner for brand experiences that move seamlessly between physical and digital.

The In-Between: Where AI Ends and Creativity Begins

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AI can optimize processes – but never create the silence between the lines. The in-between is where magic happens: where purpose, emotion, and creativity turn ideas into experiences that engage and build brands.

Kim Öijerstedt returns to LIWLIG as Creative Director

2/9/2025

LIWLIG strengthens its creative leadership as Kim Öijerstedt returns as Creative Director, tasked with shaping the experiences of tomorrow together with the Nordic team.

From Food Waste to Positive Impact – LIWLIG Celebrates Partnership with Sopköket

31/8/2025

Together with Sopköket, we’ve saved over 2 tons of food, avoided 4.2 tons of CO₂, and donated 1,200 meals. Being ranked #2 on their top customer list inspires us to keep turning sustainability into reality.

LIWLIG strengthens on the West coast– Bobby Wallén joins the Gothenburg office

20/8/2025

LIWLIG strengthens its presence in West Sweden by welcoming Bobby Wallén as Client Director. With over 20 years of experience in the experience, hospitality, and beverage sectors, Bobby brings proven sales expertise and a strong network to the team.

LIWLIG Group strengthens position in Sweden by acquiring PS Occasion AB

27/11/2024

LIWLIG Group, the Nordic region’s leading event agency group, has announced its acquisition of PS Occasion, recently awarded "Agency of the Year 2024”. This strategic move reinforces LIWLIG’s position as a leader in the Nordic event industry.

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